· VIDEO PRODUCTION · ANCHOR + AI ·
Video that earns the scroll stop.
We produce two kinds of video for UAE brands. Anchor-led shoots at your location or ours, for the moments that need a real person on camera. AI-generated video for the moments that need scale, speed, or ten language versions of the same message. Both cut for the platform they are going to run on.
· HOW WE HANDLE YOUR VIDEO ·
How we handle your video
We treat video as the last step, not the first. Before a camera turns on, we know exactly which platform each cut is going to. A reel for Instagram is not the same edit as a YouTube pre-roll. A LinkedIn talking-head is not the same shoot as a TikTok product tease. Every project starts with the destination in mind, and the script, framing, and pacing are built for that surface. Nobody watches a horizontal LinkedIn video on a vertical Instagram feed with the pacing of a corporate promo. Yet most agencies still ship one master edit and hope it works everywhere.
Every production we run happens with a director on set who knows how the final piece needs to feel. Every edit is cut by an editor who watches the platform it is going to. Every reel gets captions burned in, because 85 percent of your audience is watching on mute. The finished asset arrives ready to post, sized correctly for every surface, and delivered in one shared folder rather than emailed across six back-and-forths.
· WHAT WE KEEP SEEING ·
Most UAE brands ship one master edit and pray it works everywhere.
A brand pays for a shoot, gets one polished corporate video back, and then tries to force that same edit into every social feed, ad slot, and platform. It never works. The Instagram reel gets no completion because the hook lives in the second minute. The LinkedIn video looks fine but nobody watches past 15 seconds because it was cut for TV, not for a scroll. The YouTube pre-roll gets skipped because the first 5 seconds is a slow logo animation. Same footage, wrong delivery.
Video that works today is native to the surface it plays on. Vertical for Instagram and TikTok. Square for feed placement. Sixteen-nine for YouTube long-form. Every version gets its own hook, its own pacing, its own captions. From one shoot day we usually deliver 8 to 12 finished cuts, each sized and paced for a specific placement. Nothing gets forced.
An Al Barsha wellness studio we produced for in March 2026 was posting one 90-second brand video across every platform for six months, getting under 3 percent completion rates on Instagram and Facebook. We reshot with them in one day, cut 11 versions from the same footage, four reels, three feed posts, two YouTube pre-rolls, two LinkedIn edits, and let each version live on the platform it was built for. Their average video completion rate across platforms went from 3 percent to 41 percent, and DM enquiries from Instagram video content tripled within eight weeks.
· ONE SHOOT · EIGHT NATIVE CUTS · ZERO WASTE ·
· WHAT WE PRODUCE ·
Two ways to make video. Both with our team.
· HOW WE WORK ·
From brief to delivered cuts in under two weeks.
Brief & Storyboard
Kick-off call. We understand the message, the audience, the platform, and the outcome. Storyboard drafted with every scene mapped and every platform cut planned. You approve the storyboard before we schedule the shoot.
Shoot Day
Anchor-led shoot at your location, our studio, or fully AI-produced without a shoot depending on the project. Director on set (or on the AI production). All raw footage handed over the same day for backup.
Edit
First cut delivered within three days. One round of revisions included. Every platform version cut, captioned, sized, and colour graded. Music and licensing handled by us.
Delivery
All final cuts delivered in one shared folder, organised by platform. Master files kept in our archive for a year in case you want to re-cut for a new campaign later.
· THE PART NO ONE TALKS ABOUT ·
A great video with no distribution plan is just an expensive file.
The shoot is not the hard part. The hard part is what happens after. Most video projects end when the file is delivered. The client uploads it to their Instagram, gets 800 views the first day, and moves on. Six months later the file is sitting on a hard drive nobody remembers, and the shoot budget has quietly amortised across those 800 views.
When we produce video for a client, we plan the distribution alongside the production. Which cuts go up when. Which cuts are for paid boosting. Which cuts feed the sales team for direct outreach. Which cuts live on the website. Which cuts get re-purposed for next quarter. The video budget only earns its return if the plays keep coming.
If you are running social media or paid media with our team, video is baked into the same conversation. If you are not, we still hand over a distribution plan alongside the delivery folder, so the file has somewhere to work.
· A REAL PROJECT SNAPSHOT ·
Every shoot gets a plan like this before day one.
Ask us what your distribution plan would look like· WHAT UAE CLIENTS SAY ·
Real reviews from brands we produced for.
· COMMON QUESTIONS ·
Video questions UAE brands ask us
Both work. Anchor shoots typically split about 60 percent on-location at the client's premises for authenticity, 40 percent at our studio for polished talking-head content. AI video needs no shoot at all.
· LET'S TALK ·
Book a production call and we will tell you what your video should be.
Send us a rough idea of what you want to communicate, who it is for, and where it will run. Within 3 working days we send back a treatment: story angle, format, platform cuts, and a delivery timeline. No pitch, no fluff, just what the video should be.
· 3-DAY TREATMENT · WRITTEN OUTLINE · YOURS TO KEEP ·
Written by the Dedote Production Team · Adobe + Runway Certified · Last updated 2026-09-02