Many UAE businesses bought Google Workspace years ago through a reseller who has since gone quiet. Support tickets take days, invoices arrive late or without VAT details, and nobody remembers who has admin access.
The good news: you can move your Google Workspace subscription to a new reseller without moving your email. Your users, mailboxes, Drive files and settings stay exactly where they are. Only the company that bills and supports you changes.
This guide explains what to check before you start, the steps Google uses for the transfer, and how billing works on each type of plan.
“A reseller transfer is a billing change, not a migration. Nobody should need to touch your mailboxes.”
Need help with this for your business? Talk to our Dubai team.
What changes and what stays the same
Stays the same
- Your domain, users and passwords
- Every mailbox, calendar, contact and Drive file
- Your Admin console settings, groups and shared drives
- Email delivery. Google states that transfers do not affect your data or availability, so your team keeps working as usual.
Changes
- The company that sends your invoices and gives you support
- Your billing plan and payment terms, which you agree with the new reseller
- The reseller with purchase access to your account
One important point: Google says the transfer cannot be reversed. Make sure you are happy with the new reseller's plan and pricing before you approve it.
Before you start: 6 things to check
1. You have super admin access
Only a super administrator can approve a transfer. If your old reseller or a former employee holds the only super admin account, sort that out first.
2. Your plan type and renewal date
Open the Admin console, go to Billing, then Subscriptions, and note whether you are on an Annual plan or a Flexible (monthly) plan, and when it renews. This decides how billing works on transfer day (see the billing section below).
3. Your licence count
The new subscription must have the same number of licences as your current commitment or more. If you want to reduce users, the only exception Google allows is on an Annual plan within 30 days of the end of its term.
4. Everything in the same product group moves together
You cannot move only some of your Workspace subscriptions. Add-ons such as extra storage move with the product group they belong to.
5. Old or special editions
- Legacy free G Suite and nonprofit accounts must upgrade to a paid edition before they can move.
- If you have more than one Workspace edition in the account, the transfer needs help from Google.
- If your account was set up with email verification only, verify your domain first.
6. How many transfers you have made this year
Google allows a maximum of 2 reseller transfers per calendar year.
How the transfer works, step by step
These are the steps as described in Google's help pages at the time of writing (November 2026). Google can change the screens, so your new reseller should confirm them with you.
- Get the new reseller's Public Identifier. Your new reseller copies it from their Partner Sales Console and sends it to you.
- Open Reseller management. Sign in to the Admin console as a super admin and go to Menu, then Account, then Reseller management. You can also open admin.google.com/ac/resellermanagement directly.
- Choose the subscription. Open “Subscriptions from resellers” (or “Subscriptions from Google” if you buy directly from Google today) and click Transfer.
- Enter the Public Identifier and click Continue.
- Pick what moves. For each product group, choose “Transfer to” the new reseller.
- Accept the terms and click “Generate transfer authorization”.
- Tell your new reseller. They complete the transfer on their side: they choose your billing plan, licence numbers and billing account.
- Check your inbox. Every super admin receives an email from Google with the transfer details.
If the transfer fails, the fix is usually to sign in again and repeat the steps.
“Agree the plan, the licence count and the price in writing before you generate the authorization. After that, it cannot be undone.”
How billing works on transfer day
Annual plan, paid yearly: there is no refund from your old reseller, and no part of what you paid carries over. Many businesses wait until close to the renewal date so they do not pay twice.
Annual plan, paid monthly: you pay up to the transfer date, then the new reseller bills you from that date.
Other prepaid plans: any refund of unused time is at the old reseller's discretion. Ask them before you start.
Moving from Google direct to a reseller: Google bills you up to the transfer date on a prorated basis, then the reseller bills you. If this happens mid-month, you get two invoices that month. Prepaid annual amounts are not refunded.
Choosing your new plan
- On a Flexible plan today, the new reseller can put you on a Flexible plan or an Annual plan.
- On an Annual plan today, you move to a new Annual plan. A Flexible plan is only available within 30 days of your renewal.
For current plan prices in AED and VAT, see our guide to Google Workspace pricing in the UAE.
After the transfer: a short checklist
- Check the confirmation email from Google and the new plan in Billing, then Subscriptions.
- Confirm the first invoice shows your company details, the correct licence count and 5% UAE VAT.
- Review admin accounts and reseller access, and remove access that is no longer needed.
- Turn on 2-step verification for every user if it is not already enforced.
- Check that your SPF, DKIM and DMARC records are in place, so your email keeps landing in inboxes.
Why UAE businesses switch resellers
The most common reasons we hear:
- Slow or no support when something breaks
- Invoices without proper VAT details, or billing in the wrong currency
- No one to help with adding users, security settings or email going to spam
- Nobody reviewing the account, so it stays on default settings for years
A good reseller should give you local support, clear AED invoices with VAT, and an admin who actually reviews your security settings.
Our take
Switching your Google Workspace reseller is simpler than most people expect. It is a billing and support change, not an email migration, and your team will not notice it happened. The parts that need care are the timing (your renewal date), the licence count and agreeing the new plan before you approve anything.
If you want to move your Workspace to Dedote, book a call. We will check your current plan and renewal date first, and tell you the best time to switch. You can also see our Google Workspace service.
Before any transfer, we check three things with the client: who holds super admin access, the renewal date, and the exact licence count. Most problems we see come from skipping one of those.
